![]() ![]() Taos AER’s deodorant took four years to perfect. “Consumers are championing a movement from personal care to lifestyle care, and that’s where Taos AER has a voice.” They should have a lot of sensory enjoyment and pleasure while they provide the experience of doing something good for yourself.” “I don’t think they have to be rote or mindless. Our wellness routines are the perfect place to create connection and find meaning in daily life,” says Keheley. “For the Romans and Greeks, the timing and physicality of rituals were really important. The AER in Taos AER is a reference to the ancient idea of aether, the element in the upper sky. It’s bathed in earth tones inspired by Taos, where she lives and the brand is headquartered, and is intended to improve upon with routine personal care maintenance with upgraded fragrance and texture. Taos AER unites her background by drawing upon her artistic sensibilities and archeology roots. Kristine Keheley, who launched Vapour with Krysia Boinis in 2009, studied classical archeology and art at Dartmouth College before embarking on a beauty career that advanced clean beauty on both the brand and manufacturing sides of the industry. ![]() mini sizes of its lavender myrrh, palo santo blood orange and ginger grapefruit varieties for $12 each. ![]() I call it everyday elevated essentials or the utilitarian step to prestige.” Taos AER’s deodorants are available at Target, Anthropologie, Credo, The Detox Market, Follain and Aillea. “Consumers are championing a movement from personal care to lifestyle care, and that’s where Taos AER has a voice. and founding partner at Ancora, which invested in Vapour in 2018. Today’s consumer wants a higher level of experience,” says Lori Perella Krebs, former president of Frédéric Fekkai & Co. “What we see historically in deodorant and other commodity-type personal care products is they have been bought with little thought. Mini sizes are priced at $12, and 1.7-oz. The brand is available at Anthropologie, Credo, The Detox Market, Follain and Aillea as well. mini sizes: palo santo blood orange, lavender myrrh and ginger grapefruit. Juniper: A rich, wild, pine-needle aroma, this berry can be commonly found in high-elevation mountain terrain.Born in 2017 as an extension of Vapour, Taos AER is separating from its parent to become a distinct personal care brand entering Target.Īt the massive retailer, which has amplified its aluminum-free deodorant assortment with the likes of Type:A, Art of Sport, Oars + Alps, Lavanila and Honestly Phresh, Taos AER is starting online with three scent variants of its natural deodorant in. Sage: Fresh and green, this fragrant herb is native to the high deserts of New Mexico. Cedar: Grown at high elevations, this mountain tree has a soulful aroma with a touch of sweetness that uplifts and comforts with its warm and woodsy scent. Inspired by a morning hike in a mountain forest after an intense summer rainstorm, this warm and woodsy aroma comforts your senses with the fresh and intoxicating aromas of Cedar, Sage, and Juniper. . Uniquely designed without water, this silky gel glides on smoothly and dries down immediately to a soft powder with no sticky residue. The formula includes long-lasting, heat-released essential oils that work in harmony with exertion for enhanced protection against odor-causing bacteria. This deodorant is created for the active lifestyle, Taos AER's proven extra strength formula features an amplified blend of their original plant actives and mineral powders. Taos AER Wild Wood Extra Strength Deodorant is a gel-to-powder clean deodorant, driven by performance and ingredient purity. all skin types including dry, mature, sensitive, blemish-prone, combination and normal. an effective, extra strength, gel-to-powder deodorant . Taos AER Wild Wood Extra Strength Deodorant.
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